// OVERVIEW
US-based e-commerce brand featuring a custom website experience and distinctive visual identity.
// TECH STACK
// THE CHALLENGE
The brand needed a distinctive identity that would help it establish credibility and stand out in a competitive market.
// THE SOLUTION
We created a cohesive visual language and branding system that improved recognition, strengthened positioning, and provided a foundation for future growth.
// COLOR SYSTEM
Color Palette
#0F172A
#1E293B
#F8FAFC
#64748B
#CBD5E1
// TYPOGRAPHY
Type System
Cormorant Garamond
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Inter
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
// HIGHLIGHTS